When famous elevator brands in the world set up creative centers and invite “art directors”, elevator industry is not just a company that produces a means of transport, “aesthetic life" has been impacted huge metal machine
Today’s elevator has surpassed the definition of just a means of transportation, elevator gradually appears in the space as an element of culture, art, fine art, sometimes it is also a highlight factor. Architects say that elevators increasingly have an inseparable interference between function, technology and the above factors. Each space with the presence of an elevator has a different style. Therefore, the elevator itself also needs to match the overall architecture of the building.
Let’s look at the architectural works that choose the elevator as an impressive and unique highlight that everyone who has ever known wants to experience once.
SkyView hangar located in the Ericsson Globe building allows visitors to enjoy a panoramic view of Stockholm City (Sweden) from above, undeniably the home of many famous elevator brands around the world. SkyView elevator can carry 16 people at a time, is a destination chosen by many tourists.
The AquaDom elevator creates an impressive highlight in the Radisson Blu hotel space (Germany). This is the largest cylindrical aquarium in the world, with 1,500 individuals of 97 species, and needs cleaning 3-4 times a day. This “giant fish tank” installs an elevator inside so that visitors can easily visit.
Art seems to be everywhere around us. The “aesthetic life” is when every object is upgraded in form in a certain style to stand out in the market and flatter the eyes of consumers. We have not only looked directly from the practical perspective of the object’s function but many times bought an item just because it was “beautiful.”
If the elevator is simply a means of moving in the living space, it will be a rigid metal block “off-tone” standing in the home space. This is the problem for enthusiasts of “seventh art” to find out creatives combined with modern technology to transform iron and steel blocks into harmony with the common space.
The elevators that combine luxurious wood materials with panoramic car walls to create an open space or the impressive texture designs all create their own style in harmony with the shared space of the house, even being a highlight.
In many designs, the elevator becomes the central highlight of the whole building.
As a machine and a means of transportation, the elevator first needs accurate specifications, materials to ensure usability, safety, etc., but these are just the primary conditions. Just as people need food and water to survive, and to go longer in that existence, sufficient conditions are the cultural backdrop in each life period. The same goes for elevators. Each elevator must also put on costumes with artistic and cultural colors to integrate with human life, and that is perfection.
This puzzle piece can be based on a combination of materials such as metal, wood, glass, fabric, stone or using other materials such as color, texture, light, sound, etc. create paintings in many styles and schools. But in the end, it must be a way for the elevator to “speak”, beyond the name of an elevator, so that the elevator is not only an elevator but also a presence, a display, a personal brand demonstration of all the people who “touch” that elevator.
When the painting is completed with an inevitable piece of art, that’s when the elevator is no longer just an elevator.
