“Connect, create, develop” – those are the keywords of the Vietnam Elevator Expo - The international exhibition of elevators, escalators - technology & accessories. This is also evident in the new brand identity of this event announced by the Vietnam Elevator Association.
The Vietnam Elevator Expo is an international exhibition of elevators, escalators - technology & accessories held for the first time in 2022 - a very prestigious event, attracting the attention of domestic, international organizations and enterprises in the elevator and auxiliary industries. The exhibition is within the framework of the Vietnam International Trade Fair (Vietnam Expo) co-organized by the Vietnam Elevator Association (VNEA) and the Vietnam National Trade Fair and Advertising Company (VINEXAD, Ministry of Industry and Trade).
From now on, this will be an annual international event taking place periodically around November and December every year in Ho Chi Minh City, gathering a large number of domestic, international organizations and businesses to exhibit and participate in other activities such as touring, attending conferences, etc.
Following the success of the exhibition in 2022, the community has identified the Elevator EXPO as one of the most important and prestigious events of the year for the elevator, escalator and auxiliary industries. In order to standardize and improve the quality of the exhibition, VNEA has built and announced the official brand identity of the Vietnam Elevator Expo to affirm and spread our core goals and values.
The identification structure consists of 4 parts:
Part 1: The Overview of the Vietnam Elevator Expo: Introduction to basic information about the Vietnam Elevator Expo.
Part 2: Brand structure and basic stipulations: Logo types, meanings and rules of usage.
Part 3: Brand elements: Color and typography regulations.
Part 4: Application of identification: Some practical applications of the brand identity to actual products.
Full logo with light background (top) and dark background (bottom)
About the overview, the Vietnam Elevator Expo logo carries the mission of being a place to connect businesses and organizations in the field of elevators, escalators - technology and accessories internationally. Color is an aspect of visual representation of the spirit of the logo, through the 3 main colors: blue, yellow and gray, the logo exudes harmony and creates a sense of professionalism and user-friendliness.
Combined with stylized iconic images, such as escalator, elevator call sign buttons, EXPO characters, the five strokes representing the five continents or symbols of connection and development, the brand identity affirms the core values that VNEA and Vietnam Elevator Expo 2023 aim towards: connection - openness, create - develop, trust - stable. We can take a look at the combination formula of this new logo for better understanding of the meaning:
The blue part is a stylized image of the escalator, which also shows the spirit of connection and trend of development.
Symmetrical on the top and bottom are 2 arrow signs on the elevator's landing operating panel (LOP). Separated from the top, there are 5 strokes that make up the letter V, representing an event on an international scale in Vietnam, gathering businesses and organizations around the world.
Blue represents connection, trust, friendliness; Yellow represents dynamism, prosperity, opportunity, development; Gray represents durability, certainty, stability. The letters EXPO mean exhibition - the core of the Vietnam Elevator Expo event.
The Vietnam Elevator Expo 2023 brand identity set uses the Lato font consistently for legal documents, media products, and text.
Lettermark logo
The announcement on the meaning of the new brand identity set of the Vietnam Elevator Association has partly illustrated and is associated with the vision - mission of the Association. As a representative organization of the Vietnam's elevator industry, a pioneer in unifying and orienting the industry's development, the Vietnam Elevator Association has presided over the connection and exchanges between businesses, opening up opportunities for cooperation in multi-industry, multi-field, multinational cooperation for the Vietnamese elevator market, as well as expressing the unique identity of the elevator industry.
The international exhibition on elevators, escalators - technology & accessories "Vietnam Elevator Expo 2023" will take place from December 7th to 9th, 2023, following the successes of the first exhibition season.
Vietnam Elevator Expo is an opportunity for domestic enterprises to connect with foreign customers in the supply of elevator spare parts and components; Elevator manufacturing and auxiliary industries are looking for partners to expand their export markets. This has both developed the domestic market and contributed to the implementation of the Government's commitment to international economic integration.
On the other hand, foreign enterprises can easily find original equipment manufacturers (OEMs) in Vietnam that have the advantage of flexible and competitive production costs. Besides, it is also an opportunity for foreign businesses to connect, receive support and companionship from the Vietnam Elevator Association on the supply of high-quality human resources when entering the Vietnamese market in the elevator and auxiliary industry.
The international exhibition on elevators, escalators - technology & accessories 2023 will be located at the central location of the Vietnam Expo 2023, opening up opportunities for multi-industry and multi-field trade connections, with 120 booths - doubling the scale of 2022.
Besides, there are many side-activities: Conference, Training, Voting contests, etc. Which are the new highlights for this year with the participation of Organizations - International Elevator Association, Management Agencies , Media Agencies and Training Units across the country.
Let’s take a glance back at the achievements of the Vietnam Elevator Expo 2022 and its remarkable hallmarks.
- 60 Booths
- 35 participating businesses
- 06 countries: Korea, China, Netherlands, Spain, Italy, Vietnam
- Attracted more than 12,000 visits
- 95% of Exhibitors were satisfied with the exhibition results
- 90% of exhibitors express desire to participate in the Vietnam Elevator Expo 2023
Additionally, there are activities specially organized, which bring interesting experiences to businesses and visitors such as: Ribbon cutting in the opening ceremony, Conference on the topic of "Orientation for the development of the Vietnam's elevator industry in the context of globalization", the signing ceremony for the cooperation between VNEA and KoELSA (Korea Elevator Safety Authority), factory touring, etc.
The opening ceremony of the VIETNAM ELEVATOR EXPO, December 2022.
In addition to the organization of annual exhibitions, the Vietnam Elevator Association also builds a series of activities aiming at increasing the connection between businesses and promoting trade cooperation such as: Creating a reliable supply chain – connecting reputable domestic and foreign manufacturing and auxiliary enterprises; Establishment of an Emergency Response Center – setting up a nationwide system of elevator accident rescue stations; Participating in the Korea Elevator Expo - the Korean elevator exhibition in November 2023; Alongside, there are activities to admit members and sign cooperation agreements with organizations and associations to coordinate training, technology transfer, building industry standardization, etc.
Find out more information about the Vietnam Elevator Expo 2023 on website: vnea.com.vn and Facebook fanpage: facebook.com/hiephoithangmayvietnam, the information will be updated continuously.
