Italian designer Giulio Cappellini - Art Director of IGV Group (one of GamaLift's longtime partners), was recently honored in Time Magazine. He was voted as the “generation defining” designer and trendsetter for the elevator industry.
In an area where the role of art director is truly mainstream, the IGV Group chose the contemporary designer with a very specific goal in mind: to stand out brand excellence and be a reference point for the designing universe, drawing on a long tradition of innovation and expertise. That has made IGV a leading manufacturer in the elevator industry.
By promoting the perfect union of form and function, Giulio Cappellini aims to transform the elevator into a ′′dynamic architecture", an iconic and sophisticated object that resonates with surrounding interior furniture.
No longer a simple device: ′′ Elevator will become an experiential journey, made from materials, perfumes, images, light... creating a memorable moment: like discovering the whole world."
